Gender Representation and Stereotyping: A New Approach Using the Universe of U.S. TV Ads

His work bridges behavioral economics and marketing research, focusing on three key areas at the intersection of business and society:

Gender Representation and Consumer Stereotypes:
He analyzes gender dynamics in advertising, consumer stereotypes, and market segmentation using large-scale data and experiments.

Conspicuous Consumption and Inequality:
He examines how inequality shapes consumer preferences, luxury markets, and status signaling.

Customer and Worker Well-Being:
He studies emotional labor in customer interactions, leveraging proprietary telecom data to understand the link between customer satisfaction, worker well-being, and firm performance.

By uncovering the social determinants of consumer preferences, he aims to inform marketing strategies and policy interventions. His work has been published in Management Science, the Journal of Public Economics, and the Journal of the European Economic Association.