Currently a Research Professor at the Pontifical Catholic University in Rio de Janeiro (PUC-RJ); Full Professor, Superior School of Advertising and Marketing (Master’s and Bachelor’s) and Professor, FGV/EBAPE.  With fluent English and Portuguese and advanced Spanish, his experience in the Administration area is focused on Marketing, principally the following segments: consumer behavior, advertising, misleading advertising, brands, retail sector and social marketing.  

Educational Background 

• PhD in Business Administration, FGV EBAPE; 
• Master’s in Business Administration, Pontifical Catholic University in Rio de Janeiro (PUC-RJ); 
• Bachelor’s in Computer Engineering, Pontifical Catholic University in Rio de Janeiro (PUC-RJ) 

Programs

• Undergraduation