Jose Mauro Gonçalves Nunes

(Last updated in: 02/21/2019 - 3:02pm)

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Educational Background

PhD in Psychology (2000), specialty: Clinical Psychology and Master’s in Psychology (1996), specialty: Clinical Psychology, both from the Pontifical Catholic University in Rio de Janeiro (PUC-RJ); Psychologist, Rio de Janeiro Federal University (UFRJ) (1992).


A Program Collaborator with the Brazilian Public and Business Administration School (FGV/EBAPE), he lectures for the Master’s and Executive Education Programs (MBA and Post-MBA) and authored the following books: Design & Desenvolvimento: 40 Anos Depois (São Paulo: Editora Blucher, 2015, with Gabriel Patrocínio), Comportamento do Consumidor (Rio de Janeiro: Editora FGV, 2011), Pesquisa de Mercado (Rio de Janeiro: Editora FGV, 2011), Linguagem e Cognição (Rio de Janeiro: Editora LTC, 2006) and Comportamento do Consumidor e Pesquisa de Mercado (Rio de Janeiro: Editora FGV, 2006, 3rd edition).  His research interests encompass the following fields: Marketing and Digital Marketing; Consumer Behavior and Market Research; Decision-Making; and Cognitive Psychology. 

Fields of Interest

  • Marketing
  • Digital Marketing
  • Consumer Behavior
  • Market Research
  • Decision-making
  • Cognitive Psychology


Master's in Business Administration (MEX)
Master in Management (MiM)