Educational Background

• PhD in Marketing, Northwestern University (2003);
• Master’s in Administration, Rio Grande dos Sul Federal University (UFRGS) (1996);
• Bachelor’s in Computer Science, Pontifical Catholic University, Rio Grande do Sul (PUCRS) (1990).

Experience

Associate Professor (with Tenure) at FGV EBAPE, where he acted as the Academic Program Coordinator for the PhD in Administration. Previously, Assistant Professor of Marketing at the Foster School of Business, University of Washington (2008-2013), and Levy School of Business, Santa Clara University (2003-2008). His research appears in leading journals in business (Management Science), marketing (Journal of Marketing, Marketing Science), and psychology (Cognitive Science). Dr. Caldieraro is on the Editorial Board of Marketing Science and Journal of Personal Selling & Sales Management, and Revista de Administração Contemporânea (RAC). He contributes as an had-hoc referee to Decision Sciences, Journal of Marketing Research, Management Science, Production and Operations Management, and other academic journals and academic conferences. His doctoral dissertation received an Honorable Mention by the Institute for the Study of Business Markets (ISBM). He is a member of the INFORMS-Marketing Science Society, American Marketing Association, and ISBM.

Fields of Interest

Consumer Learning of Products and Product Attributes
Distribution Channels
Marketing Analytics
Sales Force Incentives and Structuring
Signaling in Competitive Environments