Eduardo B. Andrade

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Educational Background

  • PhD in Marketing from the University of Florida, Gainesville, USA;
  • Master’s in Marketing from the École des Hautes Etudes Commerciales (HEC), Montréal, Canada;
  • BBA from Santa Catarina Federal University, Florianópolis, Brazil.


He holds a master's degree in marketing from HEC Montreal, a PhD in marketing from the Universityof Florida. Before joining FGV, he was a associate professor of marketing at the University ofCalifornia, Berkeley. A researcher in the behavioral sciences, Eduardo seeks to understandhow people make decisions and what influences them in the short and long term. Hisresearch, which can be seen in the main journals in the field of marketing, psychology, andpublic health/medicine, is inserted in different contexts such as healthy eating, sustainableconsumption, blood donation, and the adoption of self-protection measures against COVID-19, among others.

Fields of Interest

  • Broad Areas: Consumer Psychology, Sustainability, Behavioral Sciences
  • Specific Areas:Sustainable Consumption, Social Class and Marketplace Discrimination, Food Decision-Making, and Health Behavior Change.


MSc & PhD

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