Educational Background

• PhD in Business Administration, FGV EBAPE;
• Master’s in Business Administration, Pontifical Catholic University in Rio de Janeiro (PUC-RJ);
• Bachelor’s in Computer Engineering, Pontifical Catholic University in Rio de Janeiro (PUC-RJ)

Experience

Currently a Research Professor at the Pontifical Catholic University in Rio de Janeiro (PUC-RJ); Full Professor, Superior School of Advertising and Marketing (Master’s and Bachelor’s) and Professor, FGV/EBAPE.  With fluent English and Portuguese and advanced Spanish, his experience in the Administration area is focused on Marketing, principally the following segments: consumer behavior, advertising, misleading advertising, brands, retail sector and social marketing.