Executive Master’s in Business Administration - MEX

Basic concepts. Strategic alignment of digital transformation. Impacts of digital transformation on business industries. Organizational resistance to digital transformation. User acceptance of digital transformation. Business analytics and Intelligence applied to digital transformation. Digital transformation of cities: smart cities. Digital transformation of government and society: e-government and e-participation of organizational analysis and its interfaces with organizational behavior and strategy, focusing on the different approaches to change given by these different theoretical perspectives.

The course covers the preparation of Teaching Case Studies and Technical Reports, with a focus on solving practical problems and innovation in the context of business management and public administration. Students will learn to apply theories and methodologies to analyze problem situations, identifying opportunities for improvement and innovation. The course also includes the development of case studies that translate real situations into teaching materials for use in the classroom, as well as exploring the categories of technical and technological products recognized by CAPES, encouraging the development of real solutions applied to business.

Fundamentals of the nature of technology and innovation. The role of innovation in industrial and economic progress. The role of technology and innovation management in corporate strategy. Types and levels of innovation and technological capabilities, including “open innovation” and “distributed capabilities”. Innovation in the context of organizations in emerging economies: why is a different analytical basis needed? Management of innovative technological capabilities at company level. Innovation processes in subsidiaries of multinational companies. Managing sources for building technological capabilities: technological learning strategies as inputs for innovation. Users as sources of innovation. Innovation in services. Innovation clusters and systems (sectoral, regional and national), government policies and institutions to support innovation in companies. Special Topics in Innovation Management. Intellectual property management. Technological innovation and the environment. Globalization of innovation in the context of emerging economies.

The course explores the impact of Generative Artificial Intelligence (Generative AI) on organizational innovation, focusing on how advanced models, such as GPT and other neural networks, are transforming business processes, product creation and services. It addresses the development, implementation and strategic use of Generative AI for innovation, including its applications in areas such as design, marketing, decision-making and automation. It also discusses the ethical, legal and social challenges associated with the use of Generative AI in organizations.

The course covers the fundamental concepts of ESG (Environmental, Social, and Governance), highlighting the importance of sustainability in business and investment strategies. It explores how ESG practices impact organizational performance, risk mitigation and long-term value creation. ESG performance assessment methodologies, reporting and disclosure standards, and legal and regulatory implications are analyzed. It includes case studies of companies that have implemented ESG strategies and emerging trends in the field.

How the heterogeneity of the workforce impacts on the working environment and relationships.Diversity policies for gender, ethnicity, disability and sexual orientation. Multiple identities and career management. New configurations of working relationships. Leadership and management development. Pleasure and suffering at work. Senses and meanings of work. Pleasure and fulfillment at work. Suffering at work. Work, Management and Subjectivity. People Management, Work Relations and Organizational Behaviour.

This introductory course will present and discuss some of the key ideas, frameworks, actors and initiatives that fall under the general banner of “green and sustainable finance”, using both more general materials and real-life examples from across the world. It will discuss the role that various types of both public and private institutions can play in promoting green and sustainable finance, and how they have tried to do it in practice. This will include looking at green bonds, carbon markets, climate risk assessments, social impact investments, among others, and connect these to a broader sustainable development framework.

The course is divided into three parts: I) Introduction - Climate change. Notions of climate science; Socio-economic impacts of climate change; Adaptation and mitigation strategies; Energy transition. II) Possible solutions - Market solutions; Nature-based solutions; Technological solutions; Solutions to the financing problem. III) Climate geopolitics - The case of Brazil; International trade and climate change; The climate position of the USA, China and Europe.

The Leadership discipline explores the main concepts, theories and practices of leadership in a modern organizational context. It looks at leadership styles, emotional intelligence, and the role of the leader in creating resilient and innovative organizational cultures. It addresses the development of strategic leadership skills, team management, decision-making and conflict resolution. It also discusses ethical challenges and the importance of inclusive and adaptive leadership in complex and ever-changing environments.

The historical view of the firm and the emergence of the modern company. Ownership and control. Market, organizations and hierarchical structures. Fundamentals of the capital market. Corporate governance: origins and development. Main international models of corporate governance. Ownership structures and business strategy. Board organization and dynamics. The agency problem. Organizational governance structures. Remuneration and incentives as a governance problem. The Brazilian context of corporate governance. The role of institutional investors in governance. The control function in governance. Governance failures: recent cases. Governance of unlisted companies. Theoretical models associated with governance. Challenges and trends in corporate governance.

Fundamentals of negotiation and conflict management. Negotiation as an organizational competence. Negotiators' attitudes and behavior. The negotiation process and phases. Negotiation framework, planning and preparation. Strategies and tactics for interaction between negotiators. Negotiation in a multicultural context. Ethics in negotiation.

The relationship between culture, management, and the economic performance of organizations. The relationship between culture and risk governance. The challenge of thinking about the strategic management of intangible assets for productivity and competitiveness gains. Culture as the context for leadership action. The human being as a cultural being. How to think about culture. National cultures as the macro context in which organizations operate. Cultural dimensions impacting business. Comparing cultures: challenges and possibilities. Culture in mergers, acquisitions, alliances, partnerships, and the process of internationalization of companies.

Introduction to Organizational Behavior; Context Reading and Uncertainty, Attitudes, Values in Organizations; Engagement and Motivation; Fundamentals of Group Behavior and Work Teams; Relationships and Influence; Leadership; Organizational Culture and Organizational Change.

Fundamentals of competitiveness. The market and the different production and service structures. The main approaches and technologies in operations management. Indicators for monitoring operational performance. Effectiveness, Efficiency, Quality, Productivity and Effectiveness. Operational and financial indicators. “Lean Thinking”. Lean production methods and tools. The Theory of Constraints. Methods and tools of the Theory of Constraints. Introduction to stocks: causes, types and functions. Integrated materials and capacity management systems. Activity sequencing and short-term management in make-to-order systems. Trends and frontiers of knowledge in the field of operations management.

Fundamentals of competitiveness. The market and the different production and service structures. The main approaches and technologies in operations management. Indicators for monitoring operational performance. Effectiveness, Efficiency, Quality, Productivity and Effectiveness. Operational and financial indicators. “Lean Thinking”. Lean production methods and tools. The Theory of Constraints. Methods and tools of the Theory of Constraints. Introduction to stocks: causes, types and functions. Integrated materials and capacity management systems. Activity sequencing and short-term management in make-to-order systems. Trends and frontiers of knowledge in the field of operations management.

Concept of GDP; supply and demand; investment and savings; exchange rate, balance of payments, currency crises; labor market; monetary policy and interest rate; inflation and indexation, economic growth; public budget, public deficit, public debt and debt dynamics; function of the State, Fiscal Responsibility Law and constitutional obligations; competition, monopoly and regulation; public goods and externalities; effect of taxation and Lafer curve; federalism and tax war; privatization, concessions and public-private partnerships.