Program duration
22 months
Início
29/01/2024
Período de inscrição
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Courses

 

Offered Courses

First semester

COURSES – FIRST QUARTER  

HOURS 

PROFESSOR  

Business Strategy 

30 

Alvaro Bruno Cyrino 

Research Methodology 

30 

Joaquim R. Fontes Filho 

COURSES – SECOND QUARTER 

HOURS 

PROFESSOR  

Organizational Behavior 

 

30 

Marco Tulio Zanini 

Organizational structures and processes 

30 

Hélio Arthur Reis Irigaray 

Second semester

COURSES – THIRD QUARTER 

HOURS 

PROFESSOR  

Elective course 

30 

Elective course 

30 

COURSES – FOURTH QUARTER 

HOURS 

PROFESSOR  

Elective course 

30 

Elective course 

30 

Project approval 

45 

Third semester

COURSES – FIFTH QUARTER 

HOURS 

PROFESSOR  

Elective course 

30 

Elective course 

30 

DISCIPLINAS – SIXTH QUARTER 

HOURS 

PROFESSOR  

Elective course 

30 

Elective course 

30 

 

Fourth semester

COURSES – SEVENTH QUARTER 

HOURS 

PROFESSOR  

Elaboration of Final Paper 

COURSES – EIGHTH QUARTER 

HOURS 

PROFESSOR  

Final Paper 

105 

TOTAL HOURS  

510 

  

 

Elective Courses

COURSESWORKHOURS 
Análise de Demonstrações Financeiras30h
Análise Quantitativa para Decisão Empresarial30h
Antropologia do Consumo30h
Competitividade Setorial30h
Comportamento e Cultura nas Organizações30h
Cultura Organizacional30h
Economia e Contexto Empresarial30h
Empreendedorismo, Inovação e Sustentabilidade30h
Estratégia de Ensino30h
Fusões e Aquisições30h
Gestão da Carreira e Empregabilidade30h
Gestão de Operações30h
Governança Corporativa30h
Métodos Qualitativos de Pesquisa30h
Microeconomia da Competitividade30h
Negociação e Administração de Conflitos30h
Negócios Internacionais30h

Offered courses and Syllabus

The elective courses will be offered according to the availability of the teaching staff and the number of interested students.

ENTREPRENEURSHIP, INNOVATION AND SUSTAINABILITY

Concepts: public goods, design thinking, new business models, blue ocean, agile development. Analytical instruments: using the concept of public goods as a reference of effectiveness in the public sector. Search for innovative solutions that meet the real needs of society. Serving stakeholders effectively. The innovation process and the role of government. Sustainability. Balance between strength and weakness. Cooperation and competition. Diversity and standardization. Industry and community. This course develops the ability to use an integrated and creative approach in two stages: first, by understanding the main factors that impact organizations and society from a theoretical point of view and, second, by learning to use these conceptual and theoretical tools to carry out practical analyses of innovation in the public sector. 

BUSINESS STRATEGY

Strategy concepts and approaches. Sustainable competitive advantage and its metrics. The notions of attractiveness and competitiveness. The industry lifecycle. The strategy formation process. Governance and strategy: stakeholders and their influence on strategic choices. The soft side of strategy: purpose, mission, vision, and core-values. Value proposition: drivers of creation, delivery, and capture of value. Analysis of the macro environment and positioning in the sector. Basic generic strategies for creating and capturing value: cost leadership, differentiation, niche and mixed strategies. Internal analysis: value chain, resources and competences. Architecture of strategic competences and competitive advantage. Introduction to corporate strategies: diversification, vertical integration, mergers and acquisitions, strategic alliances and internationalization. Strategy implementation: adequacy of structure and processes. Strategy control.  

CORPORATE FINANCE

Introduction to Finance. Funding and capitalization bases. The company as a cash flow. Choice of Funding: source of resources and their typology. Business decisions. Scenario Analysis. Project Monitoring. Importance of Cash Management. Advanced Topics for choosing the type of Debt Financing. Strategic and tactical financial conclusions. Teachings to act with the eyes of an entrepreneur, as a public manager and as a manager of NGOs. 

MERGERS AND ACQUISITIONS

Deepen your knowledge about the fascinating universe of mergers and acquisitions “M&A.” From strategy, execution, and closing through the challenges of value creation, transaction evaluation, and business integration. The course is designed for all Master’s students, regardless of their background and prior knowledge of the topic. Specifically, students interested in corporate strategy, business development, human capital management, finance, and consulting are encouraged to apply. 

MARKETING MANAGEMENT

The concept of marketing and market orientation. Analysis of the marketing environment. Consumer behavior. Management of the marketing mix: product, price, promotion, and place. Services and relationship marketing. 

PEOPLE MANAGEMENT AND LABOR RELATIONS

Organizations and historical evolution of people management. HR subsystems. Corporate social responsibility (CSR). Workforce diversity. Organizational culture. Motivation. Leadership. Performance Management. Competency Model. Communication. Career management. The organizational areas. The human factor. The different operational, tactical, and strategic levels of influence. The evolution of management processes. 

RESEARCH METHODOLOGY

Course introduction. Information sources for management research; importance of scientific research; purposes of management research; human research and science; research purpose; knowledge claims; research strategies; script of a research project; the process of writing; traditional scientific model; theories and paradigms; quantitative vs. qualitative research; the nature of causality; critical reasoning; conceptualization and measurement; operationalization; reliability and validity; generalization and triangulation; measurement scales; construction of scales; time dimension of investigations; measurements; quantitative methods in administration research; generalization and triangulation; questionnaire construction; surveys and interviews. 

DIGITAL TRANSFORMATION

Basic concepts. Strategic alignment of digital transformation. Impacts of digital transformation on Business Industries. Organizational resistance to digital transformation. User acceptance of digital transformation. Business Analytics and Intelligence applied to digital transformation. Digital transformation of cities: smart cities. Digital transformation of government and society: e-government and e-participation of organizational analysis and its interfaces with organizational behavior and strategy, focusing on the different approaches to change given by these different theoretical perspectives. 

FINANCIAL STATEMENT ANALYSIS

General purpose financial statements. Fundamentals of financial statement analysis: vertical analysis, horizontal analysis, indicator analysis, cash flow statement analysis. Conceptual framework for preparing financial statements. Quality of accounting information. Role of convergence to international accounting standards. Role of the external audit. Performance of the Securities and Exchange Commission. Accounting fundamentals: double-entry accounting, accrual basis, accounting of assets, liabilities, and revenues from sales and services rendered. Professional opinion and estimates in accounting. Explanatory notes. Management report. Earnings management. Impression management. In-depth analysis of financial statements.

QUANTITATIVE ANALYSIS FOR BUSINESS DECISION

Fundamentals of quantitative research methodology. Quantitative research possibilities in administration. Analysis and elaboration of questionnaires. Descriptive statistics. Multivariate techniques for analysis of dependency and interdependence of variables. Reading and debate of theses and dissertations that used quantitative methods. Quantitative research report writing. 

CONSUMPTION ANTHROPOLOGY

The course aims to introduce students to an analytical and investigative approach that conceives the phenomenon of consumption as a cultural construction. The discussion revolves around the main conceptual tools of cultural observation on consumption, exercising, at the same time, the debate on the creation of identities, groups and social and historical contexts in which consumption is inscribed. The contribution of the anthropological perspective to the activity of research on consumption will be worked on from the key concepts that this discipline offers. The course aims to enable students to develop an in-depth, critical and relativist look at consumption and its manifestations. 

COMPETITIVENESS

Competitiveness concepts. Competition vs. Competitiveness. Competitive advantage. Dimensions and Variables of competitiveness. Different competitiveness studies. Competitiveness measurement. Competitive rankings. Construction of competitiveness indicators. Elaboration of projects to increase sectoral competitiveness 

BEHAVIOR AND CULTURE IN ORGANIZATIONS

Fundamentals of organizational behavior. Historical evolution of organizational behavior and strategic HR management: from tactical to strategic approaches. Strategic approach to HR management. The functions of human resources – the systemic view. Integrated organizational and human resources planning model. Leadership and management. Concepts of excellence in business management. Management of organizational intangible assets. Strategic management models for people and high-performance teams. Organizational diversity and sustainability.

ORGANIZATIONAL CULTURE

The relationship between Culture and Management. The dimensions of culture with impact on business. “Mental programming” and management models. The comparison between international cultures and organizational models. Brazilian culture and the challenges of strategic management. Intangible assets and liabilities. Profiles of organizational cultures. Culture and management in the West Vs East comparison. Intangible assets and liabilities of Brazilian culture. 

ECONOMY AND BUSINESS CONTEXT

GDP concept; supply and demand; investment and savings; exchange rate, balance of payments, currency crises; job market; monetary policy and interest rate; inflation and indexation, economic growth; public budget, public deficit, public debt and debt dynamics; role of the State, Fiscal Responsibility Law and constitutional obligations; competition, monopoly and regulation; public goods and externalities; taxation effect and Lafer curve; federalism and tax war; privatization, concessions and public-private partnerships.

TEACHING STRATEGY

The Study of Administration: evolution and relevance. Education, teaching, and learning. Education in Brazil. Educational policy: selection and analysis of educational policies in Brazil. Teaching methods and techniques. Teaching simulation. 

CAREER MANAGEMENT AND EMPLOYABILITY

Transformations in the world of work. Psychological contract. Work and its meanings. Traditional career and new career models. Employability and its dimensions. Organizational career management and career self-management. Career development and the managerial career. Career satisfaction and success. Balance between personal and professional life. 

OPERATIONS MANAGEMENT

Fundamentals of competitiveness. The market and the different structures of production and services. The main approaches and technologies of operations management. Indicators to monitor operational performance. Efficiency, Efficiency, Quality, Productivity, and Effectiveness. Operational and financial indicators. “Lean Thinking.” Lean production methods and tools. The Theory of Constraints. Theory of Constraints methods and tools. Introduction to stocks: causes, types, and functions. Integrated material and capacity management systems. Activity sequencing and short-term management in make-to-order systems. Trends and frontiers of knowledge in the field of operations management.

CORPORATE GOVERNANCE

Historical view of the firm and the emergence of the modern company. Ownership and control. Market, organizations, and hierarchical structures. Capital market fundamentals. Corporate governance: origins and development. Main international models of corporate governance. Ownership structures and business strategy. Organization and dynamics of the Councils. The agency problem. Governance structures of organizations. Compensation and incentives as a governance issue. Brazilian context of corporate governance. The role of institutional investors in governance. The control function in governance. Failures in governance: recent cases. Governance of unlisted companies. Theoretical models associated with governance. Challenges and trends in corporate governance. 

QUALITATIVE RESEARCH METHODS

Characteristics of qualitative research. Situations of use of qualitative research. The qualitative research process: research questions, planning, sampling strategies. Verbal collection methods: individual interviews, narratives, and focus groups. Observation methods: ethnography and visual data collection. Transcription and codification of the results. Interpretation methods: content analysis and discourse analysis. Online qualitative research. Grounded theory. 

MICROECONOMICS OF COMPETITIVENESS

Introduction to competitiveness. Competitiveness of companies, local productive arrangements (APLs) and countries. International competition: global strategies for multinationals. Production chains and local production arrangements in emerging economies. Local productive arrangements in advanced countries. The role of business and the public sector in economic and social development. Local productive arrangements in Brazil. 

NEGOTIATION AND CONFLICT MANAGEMENT

Fundamentals of negotiation and conflict management. Negotiation as an organizational competence. Attitudes and behaviors of negotiators. The process and stages of negotiation. Framework, planning and preparation of the negotiation. Strategies and tactics of interaction between negotiators. Negotiation in a multicultural context. Ethics in trading. 

INTERNATIONAL BUSINESS

This course will explore international business from a global perspective and also from the perspective of Brazil as an emerging market in Latin America. The course will examine: the role of international business in economic and social development; academic and consulting perspectives on international business expansion theories; and Brazil and Latin America as markets for international trade and investment. An interdisciplinary approach encourages students to consider perspectives and materials from the global public sector, non-governmental organizations, academics, and private consultants. Global views that have historically been developed in the US and Western Europe will be evaluated, along with new views coming from emerging markets, including Brazil. The course is designed for brazilian and international students, with a focus on executives from the private and public sectors. As such, the course seeks to consider the perspectives of “international business” and “international management” related to global trends, emerging markets, and Brazil. 

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