BSC in ​​Administration

Public administration and business administration: what is the difference? Public administration / public management / public governance: the meanings of the terms. Formulation and analysis of public policies. Planning in the public sector; strategic management in government organizations. The budget process. Workforce management. Control in public administration; performance measurement and evaluation. Public management reforms. 

Types of assets and financial instruments; Investment funds; Portfolio theory; Diversification and risk; CAPM; Arbitration pricing theory (APT); Fixed income (assessment and risk); Investment performance evaluation. 

The application of Data Science in organizations. Nonlinear regression models. Logistic regression models. Trees. Random Forests. The trade-off between bias and variance. Overfitting. Forecast out of sample. Cross-validation. Bootstrapping. Boosting. Bagging. 

Supervised and unsupervised learning. Cluster analysis. Bayesian networks. Understanding Artificial Neural Networks and Deep Learning. Web Scraping. 

Fundamentals of group behavior in organizations. Dynamics of work teams. Leadership and communication. Power and politics in organizations. Conflict resolution and negotiation. Organizational culture. Organizational change. 

Theory of oral, written, and non-verbal communication. Critical view of the communicative process; development of the communicative process. Communication and the business environment. Structuring the formal and informal information and communication network of an organization. Business communication and Integrated Communication Management in organizations. 

Concept and structure of General Purpose Financial Reports: balance sheet, yearly income statement, statement of comprehensive income, statement of change in equity, cash flow statement, explanatory notes, and value added statement. Introduction to the analysis of financial reports: vertical analysis, horizontal analysis, analysis by indicators. Preparation of reports based on typical accounting transactions: revenue from contracts with customers, basic financial assets, inventories, fixed assets, loans and financing, and leasing. 

Management accounting in the information age; costs for a production order for industrial and service provider companies; process costing; cost-volume-profit analysis; variable costing; cost allocation and activity-based costing; use of cost information in managerial decision-making; pricing decisions, customer profitability analysis and activity-based pricing; investment budget and other long-term decisions; budget planning and control; standard costs and analysis of variation; decentralization and performance evaluation; analysis of financial statements – a managerial perspective; cash flow statement. 

Tax law and economic aspects of taxation. Power to tax and tax jurisdiction. Constitutional limitations on the power to tax. Constitutional principles of taxation. Legal-economic concept of tribute. Tributary species. The legal-economic-tax relationship, generating event, obligation and tax credit. Passive subjection and tax liability. General notions of launch, suspension, extinction, and exclusion of tax credit. General aspects of interpretation, application, and integration of tax rules. Prevention of tax liabilities. Tax planning. Social Function of the Company. Company Theory. Elements of the Articles of Association. Classification of Companies. Business name. Consideration and Disregard of Legal Personality. 

Entrepreneurship concepts focused on startups; debates on real cases of successful entrepreneurs and their relationship with the theory underlying the course; application of the course’s core concepts to structure a business. 

Public sector competitiveness. Brazil on the world stage. Negotiation with the public sector, its transaction costs, and the strategic bargaining game. The various faces of Brazilian Public Administration. Direct and indirect administration. The new state regime. Notions of public service and privatization. Notions of public finance and public procurement. New forms of public procurement. Conflict resolution with the public sector. Arbitration. Structured operations with the public sector. Internal and external control. Corruption and compliance. 

State formation, political power, and domination; The trajectory of the Brazilian state: elites and bureaucracy; The concept of democracy and broken promises; Democracy in Brazil: vices and virtues of the Brazilian system; Federalism; Public administration, bureaucracy, and public policies; Participation and civil society. 

Scope and perspective of the course – Types of variables: qualitative/quantitative. Population and sample. Measures of central tendency and measures of dispersion. Contingency tables. Univariate and bivariate graphical analysis. Standardization. Covariance and correlation. 

Decomposition of time series: Trend + Seasonality + Noise. Moving averages. Linear, quadratic, and exponential trends. Additive and multiplicative models. Box & Jenkins models. Detecting Stationarity and Seasonality. AR, MA, ARMA, ARIMA, SARIMA. ARCH and GARCH models. 

Strategy concept; process of formulating and implementing strategies in organizations; macroenvironment and sector analysis; analysis of organizational resources and competence; value chains and networks; strategic positioning and generic strategies; introduction to corporate strategies; strategy instruments and tools. 

Organizational processes. Process mapping: instruments and techniques for obtaining organizational data and information. Process modeling: notations and approaches. Process analysis: evaluation and indicators. Redesign, improvements, and transformations. Process management: macro processes, processes, sub-processes, activities, and tasks. Decision making. Digitization and automation of processes. PDCA cycle. Layout. Organizational culture. Organizational chart and structures. Formal and informal structure. Graphical Representations of Structure. Organizational models. 

This course introduces the theory and practice of corporate finance. Understanding the theory and practice of corporate finance is fundamental for finance managers and finance students, for whom corporate finance is often their first in-depth look at the world of finance. The course covers investment criteria, provides a first look at the relationship between risk and return, and discusses the puzzle of capital structure and long-term financial management. It also provides an overview of the importance and functioning of the credit rating market for corporate financing decisions. The last part of the course introduces the IPO process and discusses the theory and practice of mergers and acquisitions. 

Fundamentals of Management: Introduction to management and organizations; The evolution of thinking in management; The organizational environment; Decision-making in administration; Management Functions: Planning and strategy; Organization and structures; Direction and people; Performance control; Functional Areas of Administration: Operations Management; Marketing administration; Human resource Management; Financial management.

Defining marketing: importance and scope; the value concept, marketing basics, and marketing guidelines; marketing information system and macroenvironment analysis; differences between consumer markets and business markets; identify market segments and targets; the concept of brand equity; the service concept; product strategy and product life cycle; pricing programs and development of integrated marketing channels; logistics management and integrated marketing communication. 

The concepts of brand management and brand equity. Creation and management of brand equity. Developing a brand strategy: customer-based brand equity and brand positioning elements. Managing integrated marketing communication. Managing mass communication marketing systems. 

Production strategy: the various ways of organizing production to meet demand and be competitive; product and service design: creation and improvement of products and services; production systems: physical arrangement and production flows; productive arrangements: artisanal production, mass production, and lean production; ergonomics; study of times and movements; production planning: capacity planning, aggregate, plan, production master and sequencing; project planning and control; Logistics and Operations management. 

Historical evolution of HR management: from tactical to strategic focus; strategic HR management; the roles of the human resources professional; human resources planning and functions; recruitment and selection; training and development; performance management; remuneration and reward; high-performance work systems. 

The project concept; project-based organizations (PBOs); Best practice guides in project management; The project life cycle; Project Scope Management; Project time management; Project cost management; Project risk management; Project stakeholder management; Microsoft Project application fundamentals; Technical and behavioral skills of the project manager. 

The modern enterprise and the separation between ownership and management; The agency problem; The organization’s government; The origins of corporate governance; Main corporate governance models; Corporate governance structures and external and internal control systems; Risk and information management; Empirical results of good governance practices; Ownership structure and business strategy; Corporate governance in Brazil; Structure and functioning of financial and capital markets; The role of investors and other stakeholders; Organization and dynamics of the Councils; Regulatory environment; Theoretical models associated with governance; Mergers and acquisitions as governance mechanisms; Corporate culture, accountability, ethics, and socio-environmental responsibility; Role of corporate governance in the family business. 

Definition and fundamentals of BI. BI project stages. The analytics cycle of data intelligence. BI solution types. Dashboards (introduction, data visualization, categories, drawing, common construction mistakes, good construction practices). Business Intelligence architecture and solutions. Implementation of a BI project: motivation, justification, costs, and risks. Design Thinking. Contemporary techniques of implementation and evolution of solutions. Business Model Generation. 

Data types (integers, floats, booleans, and strings). Functions. Conditionals. Installation and use of third-party packages. Docstrings. Loops. Python-native data structures (lists, tuples, sets, and dictionaries). Pandas (Series and DataFrames). Numpy (Arrays, vectorization, and linear algebra elements). 

Law, justice, and rights; Ethics; normativity; legal norm; legal relationship; objective and subjective right; juridical system; validity, duration, effectiveness; principles and proportionality; personality rights; state, constitution, and citizenship; Federal State; ethics in public and private administration; principles of public administration and administrative probity; crime and improbity in public administration and in the company. 

Business logistics and its role in a globalized economy; analysis of the logistics function, based on the supply chain, the logistics infrastructure, the technology, and the people involved; main activities of business logistics and their applicability in organizations through specific techniques and procedures. 

Digital marketing; Marketing strategies; Multi-level Marketing; Economics and Digital Marketing Planning including digital platforms; Digital tools; e-Commerce; Social networks; Google, SEO, and Adwords, to build integration content between companies and companies, people and people, and people and companies. 

Review of functions, Concept of limits, Calculation of limits, Limits at infinity, Number “e” as limit, Derivative as rate of change, Derivative as slope of the tangent line to the curve of a function at a point, Derivatives of elementary functions, Derivative Rules, Higher-Order Derivatives, Derivation Applications. 

Local and global extreme points. Identification of local extremum points from the derivative: first and second order conditions. Primitive of a function. Integrals of elementary functions. Integration by substitution and by parts. Definite integral as Riemann sum. Calculating the area under a curve. Differential equation concept. ODE with separate variables. First-order homogeneous linear ODE. 

Operations with arrays. Determinants. Scaling. Invertibility of a matrix. Linear combination of vectors. Linearly independent and linearly dependent vectors. Bases in Rn. Linear transformations. Matrix of a linear transformation. Base change. Rotation. Projection. Eigenvalues ​​and eigenvectors. Diagonalization. Orthogonality. Orthogonal matrices. Gram-Schmidt orthogonalization method. Applications. 

Concept of functions ℝ→ℝ. Partial derivation. Gradient vector. Geometric interpretation of gradient vectors. Directional derivative. Unrestricted optimization at internal points. Optimization with constraints on inequality sign. Lagrangian and Lagrange multipliers. Double integrals over rectangular regions and arbitrary regions. 

Time value of money. Simple interest. Compound interest. Present value of a cash flow. Particular cases: annuity and perpetuity. Investment Analysis: Net Present Value, Internal Rate of Return, Simple Payback, and Compound Payback. Amortization: SAC system and PRICE system. Operations of trade note payments. 

General Equilibrium with Production: First and Second Welfare Theorems; Market Failures: Externalities and Public Goods; General Equilibrium under Uncertainty: Arrow Prices, Asset Pricing, and CCAPM. 

Formulas in Excel. Filter. Ranking. Tables. Pivot Tables. Graphics. Goal Seek. Solver. Applications to mathematical modeling (e.g., constrained optimization, Markov chains and Queuing Theory). 

Theoretical approaches to international business; contemporary perspectives on international political economy; globalization, structural changes, and governance; national systems of political economy; regional integration: NAFTA, European Union, and Mercosur; businesses in emerging markets; internationalization strategies: direct investments; government-company relationship: bargaining models; cultural, environmental and social aspects of international business. 

Monopoly; market power; natural monopoly; economic regulation; monopsony; static oligopoly models; dynamic oligopoly models; collusion in oligopoly models; vertical integration; information asymmetry; principal-agent; moral hazard. 

Introduction to Marketing Research (role of research in supporting managerial decision-making, research as part of the marketing information system, and the types and methods of research and their applications). Research planning (marketing research process and definition of research objectives and planning) and marketing research tools (measurement scales and techniques, questionnaires and data collection, sampling, data sources, and results analysis). 

Decision support tools; linear programming and the simplex method: applications, graphical, analytical, and electronic spreadsheet resolutions; managerial interpretation of the dual problem and the complementary slack theorems; integer programming and networking problems; nonlinear programming and its applications. 

Social Accounting: Circular Flow of Income, Economic Aggregates (Product, Income, and Expenditure), Public Deficit, Balance of Payments. Neoclassical Macroeconomic Model. IS-LM-BP. Fiscal and Monetary Policy. 

Definition of probabilities. Event types. Conditional probability. Random variables. Types of random variables. Probability function. Probability density function. Cumulative distribution function. Expected value. Variance and standard deviation. Discrete random variables (uniform, Bernoulli, binomial, and Poisson). Continuous random variables (uniform, normal, exponential). Parameters, estimators, and estimates. Population and sample. Estimator distribution. Distribution of the sample mean estimator. Central limit theorem. Confidence interval. Hypothesis test for the mean of a sample. 

Architecture Patterns for the Web. MVC model. MVC Framework for Python. HTTP Server. Node.Js. Development support tools. Editors and IDEs, Git, Scrum, Framework for Unit Test, Acceptance Tests, Build and Deployment. 

Introduction to mobile programming. Android platform. Fundamental concepts of object orientation. The Dart 2.0 language and introduction to reactive programming. Widgets, futures, and stream objects concepts. Collections, lists, and maps. Plugins. Modules. Packages. Asynchronous calls. Interface with native code and resources. Flutter for IOS. 

Main concepts of General Psychology for the field of administration, especially in the field of Organizational Behavior (OB). Understanding of interpersonal relationships and the behavior of individuals within organizations. Intrapsychic processes and central variables for the micro approach to OB. Individual worker characteristics and mechanisms: biographical characteristics, skills, personality and values, emotions and feelings, attitudes, individual perception and decision-making, motivation (theories and application). 

Correlation and Causality. Relationship between ANOVA and Regression. Simple and multiple linear regression model. Chi-square test. Logistic regression. 

The social role of corporations in the world and the concept of Corporate Social Responsibility. Organizational practices and policies resulting from the discourse of corporate social responsibility. CSR reports. 

Basic concepts of systems and information technology (IT); information strategies; business process redesign via IT; IT strategic alignment; IT corporate governance; ERP; CRM; E-Commerce (B2C and B2B); information security; data warehouse and data mining; organization and IT resources.

Preferences and utility function; consumer theory; demand and types of goods; choice under uncertainty; theory of the firm; social choice. 

Introduction to critical thinking. Meaning of formal and informal logic. Critical thinking components and skills. Introduction to the analysis and critical evaluation of arguments. Deductive and inductive reasoning. Importance of scientific tools for logical and critical thinking. Critical-reflective thinking in decision making. 

Elective courses are chosen by the students and must be approved by the coordinator of the undergraduate program. They can be taken at FGV EBAPE, another FGV school, or at international partners. 

The Internship and Career Development Center (NEDC) is ready to support students who intend to start or advance their careers in organizations in Brazil or abroad.  

Having training that goes beyond borders – literally – prepares students for global citizenship and provides a broad experience. Therefore, FGV EBAPE’s students have the full incentive to undertake an exchange program and take courses at international partner schools. 

The final paper may be a business plan or monograph on a topic related to the areas of administration studied in the course. Orientation to decide the theme of the final paper. Selection of advisors, production and defense of the final paper according to the “final paper rules and guidelines.”

This program addresses contemporary topics in administration. It includes lectures, debates, and other activities on issues relevant to organizations, whether public or private. Theory and practice are used together to solve everyday problems in organizations. 

The course immerses the student in the organizational environment – in a public, private, or non-governmental organization – from the development of a project related to administration and the resolution of management problems, which combines theory and practice. It includes debates and guided actions on issues relevant to organizations, public or private.