Article by EBAPE Professor wins Society for Consumer Psychology award
An article co-autored by EBAPE Professor Eduardo B. Andrade published in the Journal of Consumer Psychology won the 2017 Park Outstanding Contribution Award offered annually by the Society for Consumer Psychology, one of divisions of the American Psychological Association. The article entitled “Moral Violations Reduce Oral Consumption” demonstrates in a series of experiments that exposure to morally repulsive events can reduce oral consumption. These findings suggest that “moral disgust” influences consumption in ways similar to visceral disgust. The prize will be shared with Prof. Andrade’s co-authors: Cindy Chan (University of Toronto), Leaf van Boven (University of Colorado), and Dan Ariely (Duke University).